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Postmodern Transformations of Tourism Development
Alla Pecheniuk*1, Alla Kiziun2
1Department of Economy, Entrepreneurship, Trade & Exchange Activities, Podillia State University, st. Shevchenko, 13, Kamianets-Podilskyi, Ukraine. E-mail: dom.alla@meta.ua | ORCID: https://orcid.org/0000-0002-3582-9236
2Department of Tourism, Hotel & Restaurant Business, Vinnytsia Institute of Trade and Economics, State University of Trade and Economics, 87 Soborna Street, Vinnytsia, Ukraine.
Email: a.kiziun@vtei.edu.ua | ORCID: https://orcid.org/0000-0003-2838-9428
*Corresponding author
Journal of Policy & Governance, 02(01) (June 2022), 11-20. https://doi.org/10.33002/jpg020102
Received: 17 November 2021
Published: 15 June 2022
Reviewed: 12 December 2021
Accepted: 25 March 2022
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This article examines contemporary scientific approaches to the issues of postmodern transformations of rural tourism development. The contradictions between the present postmodern society and the information-technological development of the rural areas in Ukraine are highlighted. Evidently, Ukraine does not fully use the new opportunities that emanate as a result of globalization of an economy. The main indicators of postmodern influences, such as informational and technological, political, social, socio-cultural, and personal (psychological), are earmarked featured. The characteristics of evolving social relations are also determined as premodern (archaic), modern and postmodern relations in the societies in particular context of tourism development. The factors influencing the postmodern tourism consumerism include the awareness of the social crisis, escape from reality, mundane avoidance, search for the self and self-realization, overcoming psychological trauma, the illusion of involvement in certain processes, positioning oneself with the upper class, new experience, and information society.
Keywords: Postmodern society; Rural tourism; Postmodern tourism; Postmodern transformations
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Pecheniuk, A., & Kiziun, A. (2022). Postmodern Transformations of Tourism Development. Journal of Policy & Governance, 02(01), 11-20. https://doi.org/10.33002/jpg020102
Pecheniuk, A. and Kiziun, A. (2022). Postmodern Transformations of Tourism Development. Journal of Policy & Governance, 02(01): 11-20. DOI: https://doi.org/10.33002/jpg020102
Pecheniuk A., Kiziun, A. Postmodern Transformations of Tourism Development. Journal of Policy & Governance, 2022, 02(01), 11-20. https://doi.org/10.33002/jpg020102
Pecheniuk, Alla, Kiziun, Alla. 2022. “Postmodern Transformations of Tourism Development”. Journal of Policy & Governance, 02 no. 01: 11-20. https://doi.org/10.33002/jpg020102
Pecheniuk, Alla and Alla Kiziun. 2022. “Postmodern Transformations of Tourism Development”. Journal of Policy & Governance, 02 (01): 11-20. https://doi.org/10.33002/jpg020102
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