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Coordinated and published by The Grassroots Institute, the Grassroots Journal of Natural Resources (GJNR) is an international journal dedicated to the latest advancements in natural resources throughout the world. The goal of this journal is to provide a platform for scientists, social scientists, policy analysts, managers and practitioners (on all academic and professional levels) all over the world to promote, discuss and share various new issues and developments in different arenas of natural resources.
Liudmyla Mialkovska*1, Volodymyr Hrysiuk2, Liudmyla Zhvania3, Tamara Nykoliuk4, Larysa Tykha5, Larysa Sadova6, Maksym Yablonskyy7
1Department of Foreign and Ukrainian Philology, Faculty of Digital Educational and Social Technologies, Lutsk National Technical University, Lutsk, Ukraine. Email: l.myalkovska@lutsk-ntu.com.ua | ORCID: https://orcid.org/0000-0002-9044-1496
2Faculty of Journalism, Borys Grinchenko Kyiv University, Kyiv, Ukraine.
Email: v.hrysiuk@gmail.com | ORCID: https://orcid.org/0000-0001-6104-6115
3Department of Foreign and Ukrainian Philology, Faculty of Digital Educational and Social Technologies, Lutsk National Technical University, Lutsk, Ukraine. Email: zhvania.luda@vnu.edu.ua | ORCID: https://orcid.org/0000-0003-1864-2119
4Department of Foreign and Ukrainian Philology, Faculty of Digital Educational and Social Technologies, Lutsk National Technical University, Lutsk, Ukraine. Email: toma.lntu@ukr.net ORCID: https://orcid.org/0000-0003-0440-5358
5Department of Foreign and Ukrainian Philology, Faculty of Digital Educational and Social Technologies, Lutsk National Technical University, Lutsk, Ukraine. Email: Tykha.larysa@gmail.com | ORCID: https://orcid.org/0000-0001-7742-0976
6Department of Foreign and Ukrainian Philology, Faculty of Digital Educational and Social Technologies, Lutsk National Technical University, Lutsk, Ukraine. Email: sadova.edu@gmail.com | ORCID: https://orcid.org/0009-0001-1202-5411
7Department of Social Communications, Faculty of Philology and Journalism, Lesya Ukrainka Volyn National University, Lutsk, Ukraine. Email: Yablonskyi.Maksym@vnu.edu.ua | ORCID: https://orcid.org/0000-0001-9822-3920
*Corresponding Author
Grassroots Journal of Natural Resources, 7(3ukr): s253-s269. Doi: https://doi.org/10.33002/nr2581.6853.0703ukr13
Received: 20 August 2024
Reviewed: 17 October 2024
Provisionally Accepted: 27 October 2024
Revised: 19 November 2024
Finally Accepted: 26 November 2024
Published: 31 December 2024
The use of media and PR materials in the modern context of gamification and interactive communication actively engages audiences in complex sustainable development issues. The research aims to analyze the strategies, models, and methods of media and PR technologies for promoting the principles of sustainable development in society. A combined approach was used, incorporating thematic case studies and secondary data analysis, to examine the impact of media and PR technologies on sustainable development. The study focused on recent media and PR technologies and data from twenty-four countries on public trust in media and its dynamics in Ukraine from 2020 to 2024. The article highlights the potential of PR and media campaigns to influence individual and corporate actions, offering strategies to optimize their impact in promoting sustainable development. We discussed the strategies and formats for successfully applying media and public relations technologies to advance the principles of sustainable development. The study examines practical examples of implementing media and public relations projects that utilize innovative communication tools for achieving the Sustainable Development Goals. It analyses the level of trust in media resources worldwide and the dynamics of trust in media in Ukrainian society. The research emphasizes the importance of media in raising environmental awareness, promoting sustainable business practices, and supporting the United Nations' Sustainable Development Goals (SDGs).
Media; Sustainable development; PR technologies; Environmental awareness
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Mialkovska, L., Hrysiuk, V., Zhvania, L., Nykoliuk, T., Tykha, L., Sadova, L. and Yablonskyy, M. (2024). Leveraging Media and Public Relations Strategies to Advance Sustainable Development: Approaches, Frameworks, and Tactics in Modern Conditions. Grassroots Journal of Natural Resources, 7(3): s253-s269. Doi: https://doi.org/10.33002/nr2581.6853.0703ukr13
Mialkovska, L., Hrysiuk, V., Zhvania, L., Nykoliuk, T., Tykha, L., Sadova, L., & Yablonskyy, M. (2024). Leveraging Media and Public Relations Strategies to Advance Sustainable Development: Approaches, Frameworks, and Tactics in Modern Conditions. Grassroots Journal of Natural Resources, 7(3), s253-s269. https://doi.org/10.33002/nr2581.6853.0703ukr13
Mialkovska L., Hrysiuk V., Zhvania L., Nykoliuk T., Tykha L., Sadova L., Yablonskyy M. Leveraging Media and Public Relations Strategies to Advance Sustainable Development: Approaches, Frameworks, and Tactics in Modern Conditions. Grassroots Journal of Natural Resources, 2024, 7 (3), s253-s269. https://doi.org/10.33002/nr2581.6853.0703ukr13
Mialkovska, Liudmyla, Hrysiuk, Volodymyr, Zhvania, Liudmyla, Nykoliuk, Tamara, Tykha, Larysa, Sadova, Larysa, Yablonskyy, Maksym. 2024. “Leveraging Media and Public Relations Strategies to Advance Sustainable Development: Approaches, Frameworks, and Tactics in Modern Conditions”. Grassroots Journal of Natural Resources, 7 no. 3: s253-s269. https://doi.org/10.33002/nr2581.6853.0703ukr13
Mialkovska, Liudmyla, Volodymyr Hrysiuk, Liudmyla Zhvania, Tamara Nykoliuk, Larysa Tykha, Larysa Sadova and Maksym Yablonskyy. 2024. “Leveraging Media and Public Relations Strategies to Advance Sustainable Development: Approaches, Frameworks, and Tactics in Modern Conditions”. Grassroots Journal of Natural Resources, 7 (3): s253-s269. https://doi.org/10.33002/nr2581.6853.0703ukr13
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