Published By:
(ISSN:2581-6853; CODEN: GJNRA9; DOI: 10.33002/nr2581.6853) is an international, scientific double blind peer-reviewed open access journal published 3 times a year online by The Grassroots Institute.
Impact Factor: exaly
Open Access—free for readers, with article processing charges (APC) paid by authors or their institutions.
High Visibility: Indexed in the SCOPUS, Web of Science (Zoological Record, Biosis Previews, Biological Abstracts, Biosis Full Coverage Unique, and CAB Abstracts), EBSCO and other databases.
Fast Publication: Provisional acceptance of the submitted article is given in 1 week time. After consent of author(s), manuscript is peer-reviewed and a first decision provided to authors in 2-4 weeks after submission.
Recognition of Reviewers: The reviewers who provide timely, thorough peer-review reports receive vouchers entitling them to a discount on the APC of their next publication in the journal, in appreciation of the work done. Reviewers also receive Certificate for their voluntary service.
Coordinated and published by The Grassroots Institute, the Grassroots Journal of Natural Resources (GJNR) is an international journal dedicated to the latest advancements in natural resources throughout the world. The goal of this journal is to provide a platform for scientists, social scientists, policy analysts, managers and practitioners (on all academic and professional levels) all over the world to promote, discuss and share various new issues and developments in different arenas of natural resources.
Using Innovation and Energy Efficiency Technologies to Drive Business Competitiveness
Nataliia Gavkalova*1, Svitlana Smereka2, Iryna Kadyrus3, Serhiy Kyrylenko4, Maryna Kasatkina5
1Department of Public Administration and Economic Policy, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine. Email: gavkalova@gmail.com | ORCID: https://orcid.org/0000-0003-1208-9607
2Department of Entrepreneurship and Trade, West Ukrainian National University, Ternopil, Ukraine.
Email: smereka.svitlana.2017@gmail.com ǀ ORCID: https://orcid.org/0000-0002-8854-885X
3Department of Marketing, Dnipro States Agrarian and Economic University, Dnipro, Ukraine.
Email: kadyrus.i.h@dsau.dp.ua ǀ ORCID: https://orcid.org/0000-0002-5024-6549
4Department of Entrepreneurship and Trade, West Ukrainian National University Ternopil, Ukraine.
Email: serhiy.kyrylenko@gmail.com ǀ ORCID: https://orcid.org/0000-0002-7804-0403
5Department of Economics and Entrepreneurship, Volodymyr Dahl East Ukrainian National University, Kyiv, Ukraine.
Email: the.markas80@gmail.com | ORCID: https://orcid.org/0000-0002-7053-1232
*Corresponding Author
Grassroots Journal of Natural Resources, 7(3ukr): s212-s229. Doi: https://doi.org/10.33002/nr2581.6853.0703ukr11
Received: 19 October 2024
Reviewed: 03 December 2024
Provisionally Accepted: 07 December 2024
Revised: 11 December 2024
Finally Accepted: 15 December 2024
Published: 31 December 2024
This study evaluates the impact of innovations and energy-saving technologies on improving business competitiveness within a dynamic market landscape. We collected relevant data on energy consumption (from 2000 to 2021) and the proportion of renewable energy sources (from 2002 to 2023), alongside investments in innovative technologies from the IEA reports, the World Bank, IRENA, and governmental databases. The practical significance of using innovations and energy-efficient technologies to enhance business competitiveness is seen in the prospect of reducing the use of non-renewable resources for sustainable societal development, consistent decarbonisation, and the preservation of ecosystems' natural potential. Additionally, scientific literature on the adoption of energy-efficient technologies across various economic sectors was reviewed. The study also explored successful companies that have embraced innovations, based on an analysis of public reports. A benchmarking analysis was performed to assess the effectiveness of new technology implementations across different industries. This was followed by forecasting the percentage of renewable energy sources in the global energy mix by 2030. The findings revealed that innovations and energy-efficient technologies significantly enhance the competitiveness of companies. They streamline costs, improve production efficiency, and bolster corporate reputations among environmentally conscious consumers. The transfer of innovations accelerates the adoption of new technologies, which aids in making informed environmental decisions. Government support for innovation and energy efficiency is also vital for the swift integration of these technologies. Ultimately, innovations and energy-efficient technologies foster sustainable business growth and positively impact the environment. The results pinpoint key areas where government support can stimulate innovation and enhance energy efficiency in the business sector.
Innovations; Digital marketing; Energy-saving technologies; Innovative entrepreneurship; Innovation parks; Competitiveness
APPLE (2024). Environmental Progress Report. Available online at:
https://www.apple.com/environment/pdf/Apple_Environmental_Progress_Report_2024.pdf [Accessed on 16 October 2024]
Butterfly (2023). 4 Ways Energy Efficiency Can Give Companies a Competitive Edge. Energy
Management Blog. Available online at: https://blog.budderfly.com/4-ways-energy-efficiency-can-give-companies-a-competitive-edge [Accessed on 16 October 2024]
Cannavale, A., Martellotta, F., Cossari, P., Gigli, G. and Ayr, U. (2018). Energy savings due to building
integration of innovative solid-state electrochromic devices. Applied Energy, 225: 975–985. DOI: https://doi.org/10.1016/j.apenergy.2018.05.034
Chen, M., Su, Y., Piao, Z., Zhu, J. and Yue, X. (2023). The green innovation effect of urban energy
saving construction: A quasi-natural experiment from new energy demonstration city policy. Journal of Cleaner Production, 428: 139392. DOI: https://doi.org/10.1016/j.jclepro.2023.139392
Datawrapper (2024). Total Renewable Capacity Worldwide (GW) | Created with Datawrapper. (n. d.).
Create charts and maps with Datawrapper. Datawrapper is developed by Datawrapper GmbH. Available online at: https://www.datawrapper.de/_/lzGQ6/ [Accessed on 16 October 2024]
di Foggia, G. (2021). Energy-Efficient Products and Competitiveness in the Manufacturing Sector.
Journal of Open Innovation: Technology, Market, and Complexity, 7(1): 33. DOI:
https://doi.org/10.3390/joitmc7010033
Ferrante, M. (2023). Competition as a Driving Force behind Innovation. CITANEX. Available online at:
https://citanex.com/resources/competition-as-a-driving-force-behind-innovation/ [Accessed on 16 October 2024]
FG (2014). The new High-Tech Strategy Innovations for Germany. A summary of the most important
aspects. Available online at: https://ec.europa.eu/futurium/en/system/files/ged/hts_broschuere_engl_bf_1.pdf [Accessed on 16 October 2024]
Forbes (2022). A Culture of Business Innovation Helps Midsize Companies Out-Pace the Competition.
Forbes.com. Available online at: https://shorturl.at/nropX [Accessed on 16 October 2024]
Galvin, R. and Healy, N. (2020). The Green New Deal in the United States: What it is and how to pay for
it. Energy Research and Social Science, 67: 101529. DOI: https://doi.org/10.1016/j.erss.2020.101529
Hu, Y. and Zeng, Y. (2024). Achieving Sustainable Operations: Challenges, Countermeasures, and the
Case of Unilever. SHS Web of Conferences, 181: 01036. DOI: https://doi.org/10.1051/shsconf/202418101036
IEA (2022). Energy End-uses and Efficiency Indicators Data Explorer – Data Tools – IEA. Available
online at: https://shorturl.at/xQK8F [Accessed on 16 October 2024]
Iqbal, M., Ma, J., Ahmad, N., Hussain, K. and Usmani, M.S. (2021). Promoting sustainable construction
through energy-efficient technologies: an analysis of promotional strategies using interpretive structural modelling. International Journal of Environmental Science and Technology, 18: 3479–3502. DOI: https://doi.org/10.1007/s13762-020-03082-4
IRENA (2024). Patents Evolution. International Renewable Energy Agency. Available online at:
https://shorturl.at/2wogm [Accessed on 16 October 2024]
IRENASTAT (2024). IRENA – International Renewable Energy Agency. Available online at:
https://www.irena.org/Data/Downloads/IRENASTAT [Accessed on 16 October 2024]
Kovalko, O., Eutukhova, T. and Novoseltsev, O. (2022). Energy-Related Services as a Business: Eco-
Transformation Logic to Support the Low-Carbon Transition. Energy Engineering, 119(1): 103–121. DOI: https://doi.org/10.32604/ee.2022.017709
Kuzmynchuk, N., Kutsenko, T., Aloshyn, S. and Terovanesova, O. (2024). Energy Marketing and Fiscal
Regulation of a Competitive Energy Efficiency System. Economics. Ecology. Socium, 8(1): 112–121. DOI: https://doi.org/10.61954/2616-7107/2024.8.1-9
Maradin, D., Malnar, A. and Kaštelan, A. (2022). Sustainable and Clean Energy: The Case of Tesla
Company. Journal of Economics, Finance and Management Studies, 05(12). DOI:
https://doi.org/10.47191/jefms/v5-i12-10
Mateos, P.V. and Delgad, D.J. (2024). How to strengthen the competitiveness of the European Union?
Telefónica. Available online at: https://shorturl.at/GIYrl [Accessed on 16 October 2024]
Mironova, N., Koptieva, H., Liganenko, I., Sakun, A. and Chernyak, D. (2022). Modelling the selection
of innovative strategies for development of industrial enterprises. WSEAS Transactions on Business and Economics, 19: 278–291. DOI: https://doi.org/10.37394/23207.2022.19.26
Nair, S. (2022). Made in China 2025. Organisation for Research on China and Asia ORCA. Available
online at: https://orcasia.org/made-in-china-2025 [Accessed on 16 October 2024]
Niziaieva, V., Liganenko, M., Muntyan, I., Ohiienko, M., Goncharenko, M. and Nazarenko, O. (2022).
Balancing interests in the field of tourism based on digital marketing tools. Journal of Information Technology Management, 14: 59–77. DOI: https://doi.org/10.22059/jitm.2022.88875
OECD (2023). The Relationship between Competition and Innovation – Note by France. Directorate for
financial and enterprise affairs competition committee. Available online at:
https://one.oecd.org/document/DAF/COMP/WD(2023)6/en/pdf [Accessed on 16 October 2024]
Palmer, M. (2024). How to Increase Innovation in Business and Reap its Benefits. Myriad. Ireland's Most
Trusted R&D Tax Credit and Grant Funding Adviser. Available online at:
https://shorturl.at/qP9Z1 [Accessed on 16 October 2024]
Patagonia (2024). Our Company History – Outdoor Clothing and Gear | Patagonia UK. Available online
at: https://www.patagonia.com/company-history/ [Accessed on 16 October 2024]
PxWEB.IRENA (2020). Electricity statistics (MW/GWh) by Region, Technology, Data Type and Year-
PxWeb 2020 v1. Available online at: https://tinyurl.com/2jzjmhvb [Accessed on 16 October 2024]
QERY (2024). Renewable Energy Capacity Tracker. Available online at:
Quiroz, A. (2020). Adopting Energy Efficiency Best Practices for Competitive Advantage. Intellimeter
Blog. Available online at: https://tinyurl.com/4mewy585 [Accessed on 16 October 2024]
Scandicorp (2024). Innovation and R&D Incentives in Finland. Scandicorp. Available online at:
https://scandicorp.com/innovation-and-rd-incentives-in-finland/ [Accessed on 16 October 2024]
Schwanen, D. (2017). Innovation Policy in Canada: A Holistic Approach. C.D. Howe Institute
Commentary, 497. DOI: https://doi.org/10.2139/ssrn.3088156
SIEMENS (2024). Decarbonising the commercial & industrial sector. Corporate Information. Available
online at: http://surl.li/mhnfzx [Accessed on 16 October 2024]
Sotnyk, I., Kurbatova, T., Trypolska, G., Sokhan, I. and Koshel, V. (2023). Research trends on
development of energy efficiency and renewable energy in households: A bibliometric analysis. Environmental Economics, 14(2): 13–27. DOI: https://doi.org/10.21511/ee.14(2).2023.02
SQC (2024). The Role of Government Incentives and Policies in Promoting Energy Efficiency in Smart
Buildings. SWISS Quality Digital Transformation Services Dynamics 365 SCM FO und Business Central, eCommerce und eBooking. Available online at: https://tinyurl.com/y6cckxsd [Accessed on 16 October 2024]
Teixeira, S.J., Ferreira, J.M. and Almeida, A. (2024). Innovation as a driver of business tourism
competitiveness. Tourism Review, ahead-of-print. DOI: https://doi.org/10.1108/tr-06-2023-0427
Unilever (2021). Unilever Global: Making sustainable living commonplace. Unilever PLC. Available
online at: https://www.unilever.com/ [Accessed on 16 October 2024]
Vattenfall (2024). Energy subsidies for companies 2024. The energy subsidies for SMEs at a glance.
Vattenfall. Available online at: http://surl.li/smnluy [Accessed on 16 October 2024]
WBG (2023). Innovative Korea Leveraging Innovation and Technology for Development. Edited by
Hoon Sahib Soh, Youngsun Koh, and Anwar Aridi. Available online at:
https://tinyurl.com/a882zvyj [Accessed on 16 October 2024]
WEF (2023). Energy efficiency is finally turning a corner as the world tackles the energy and climate
crises. Available online at: https://www.weforum.org/agenda/2023/01/energy-efficiency-energy-and-climate-crises/ [Accessed on 16 October 2024]
WIPO (2024). Innovation Hotspots: The Singaporean Recipe for Development – World Intellectual
Property Organization. Available online at: https://www.wipo.int/about-ip/en/ip_innovation_economics/innovation_hotspots/singapore.html [Accessed on 16 October 2024]
Zhang, J., Zhang, W., Song, Q., Li, X., Ye, X., Liu, Y. and Xue, Y. (2020). Can energy-saving policies
drive firm innovation behaviours? – Evidence from China. Technological Forecasting and Social Change, 154: 119953. DOI: https://doi.org/10.1016/j.techfore.2020.119953.
Gavkalova, N., Smereka, S., Kadyrus, I., Kyrylenko, S. and Kasatkina, M. (2024). Using Innovation and Energy Efficiency Technologies to Drive Business Competitiveness. Grassroots Journal of Natural Resources, 7(3): s212-s229. Doi: https://doi.org/10.33002/nr2581.6853.0703ukr11
Gavkalova, N., Smereka, S., Kadyrus, I., Kyrylenko, S., & Kasatkina, M. (2024). Using Innovation and Energy Efficiency Technologies to Drive Business Competitiveness. Grassroots Journal of Natural Resources, 7(3), s212-s229. https://doi.org/10.33002/nr2581.6853.0703ukr11
Gavkalova N., Smereka S., Kadyrus I., Kyrylenko S., Kasatkina M. Using Innovation and Energy Efficiency Technologies to Drive Business Competitiveness. Grassroots Journal of Natural Resources, 2024, 7 (3), s212-s229. https://doi.org/10.33002/nr2581.6853.0703ukr11
Gavkalova, Nataliia, Smereka, Svitlana, Kadyrus, Iryna, Kyrylenko, Serhiy, Kasatkina, Maryna. 2024. “Using Innovation and Energy Efficiency Technologies to Drive Business Competitiveness”. Grassroots Journal of Natural Resources, 7 no. 3: s212-s229. https://doi.org/10.33002/nr2581.6853.0703ukr11
Gavkalova, Nataliia, Svitlana Smereka, Iryna Kadyrus, Serhiy Kyrylenko and Maryna Kasatkina. 2024. “Using Innovation and Energy Efficiency Technologies to Drive Business Competitiveness”. Grassroots Journal of Natural Resources, 7 (3): s212-s229. https://doi.org/10.33002/nr2581.6853.0703ukr11
| Crossref: | https://doi.org/10.33002/nr2581.6853.0703ukr11 |
| EuroPub: | |
| Scilit: | |
| Publons: | |
| SSRN: | |
| Cite Factor: | |
| Academia.edu: | |
| Dimensions: | |
| ZENODO: | |
| OpenAIRE: | |
| Scribd: | |
| ScienceGate: | |
| J-Gate: | |
| Research Gate: | |
| Google Scholar: | |
| Harvard Dataverse: | |
| FAO-AGRIS: |
| Internet Archive: | |
| WorldCat: |
© 2024 by the author(s). Licensee Grassroots Journal of Natural Resources. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). We allow to freely share (copy and redistribute the material in any medium or format) and adapt (remix, transform, and build upon the material for any purpose, even commercially) with a legal code: https://creativecommons.org/licenses/by/4.0/legalcode.
Grassroots Journal of Natural Resources by The Grassroots Institute is licensed under a Creative Commons Attribution 4.0 International License. Based on a work at www.grassrootsjournals.org.
Go to Top
