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Coordinated and published by The Grassroots Institute, the Grassroots Journal of Natural Resources (GJNR) is an international journal dedicated to the latest advancements in natural resources throughout the world. The goal of this journal is to provide a platform for scientists, social scientists, policy analysts, managers and practitioners (on all academic and professional levels) all over the world to promote, discuss and share various new issues and developments in different arenas of natural resources.
Olha Sobko*1, Nataliia Gavkalova2, Larysa Kurbatska3, Vitalii Boichyk4, Ihor Krysovatyy5
1Department of Entrepreneurship and Trade, West Ukrainian National University, Ternopil, Ukraine.
E-mail: olhasobko754@gmail.com | ORCID: https://orcid.org/0000-0001-8317-0563
2Public Administration and Economic Policy Department, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine. E-mail: gavkalova@gmail.com | ORCID: https://orcid.org/0000-0003-1208-9607
3Department of Marketing, Dnipro State Agrarian and Economic University, Dnipro, Ukraine
E-mail: kurbatska.l.m@dsau.dp.ua | ORCID: https://orcid.org/0000-0003-2567-3060
4Department of Entrepreneurship and Trade, West Ukrainian National University, Ternopil, Ukraine.
E-mail: vboychyk@gmail.com | ORCID: https://orcid.org/0009-0005-8462-640X
5Department of Entrepreneurship and Trade, West Ukrainian National University, Ternopil, Ukraine.
E-mail: i.krysovatyy@wunu.edu.ua | ORCID: https://orcid.org/0000-0002-4063-6324
*Corresponding Author
Grassroots Journal of Natural Resources, 7(3ukr): s92-s114. Doi: https://doi.org/10.33002/nr2581.6853.0703ukr05
Received: 21 August 2024
Reviewed: 24 September 2024
Provisionally Accepted: 29 September 2024
Revised: 20 October 2024
Finally Accepted: 30 October 2024
Published: 30 December 2024
Integrating innovation, energy-saving technologies, and the digital economy is crucial for achieving sustainable development, increasing competitiveness and ensuring a high quality of life. Addressing this issue requires a comprehensive approach involving cooperation between governments, businesses and society to achieve shared goals. This study evaluates the interaction between energy-saving technologies and the digital economy in green business and offers practical recommendations for entrepreneurs and government agencies to support green businesses through political and economic measures. Research employed methods such as literature review, monographic, analytical, graphical, content analysis, comparison, synthesis and analysis, and generalisation. The article highlights the leading positions of scholars from different countries on the issues under study in recent years. A comparative analysis of the Top 10 countries of the world based on the 2023 Human Development Index and the Innovation Development Index is presented. This study shows that trends in global investment in energy efficiency (2015-2022), the growth of gross value added in the environmental goods and services sector in the EU-27 (2001-2021), and the growth of green bonds (2019-2022) within the EU-27 demonstrate the effectiveness of green entrepreneurship through innovation and digitalisation. Leading digital platforms for transferring innovations to green businesses were identified. The article also provides practical recommendations for the transfer of innovations to promote green business development in the context of digital transformation for entrepreneurs and government agencies
Green entrepreneurship; Energy-saving technologies; Green economy; Innovation; Digital economy
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Sobko, O., Gavkalova, N., Kurbatska, L., Boichyk, V. and Krysovatyy, I. (2024). Green Entrepreneurship Strategies: Integrating Eco-Friendly Energy Technologies with the Digital Economy. Grassroots Journal of Natural Resources, 7(3): s92-s114. Doi: https://doi.org/10.33002/nr2581.6853.0703ukr05
Sobko, O., Gavkalova, N., Kurbatska, L., Boichyk, V., & Krysovatyy, I. (2024). Green Entrepreneurship Strategies: Integrating Eco-Friendly Energy Technologies with the Digital Economy. Grassroots Journal of Natural Resources, 7(3), s92-s114. https://doi.org/10.33002/nr2581.6853.0703ukr05
Sobko O., Gavkalova N., Kurbatska L., Boichyk V., Krysovatyy I. Green Entrepreneurship Strategies: Integrating Eco-Friendly Energy Technologies with the Digital Economy. Grassroots Journal of Natural Resources, 2024, 7 (3), s92-s114. https://doi.org/10.33002/nr2581.6853.0703ukr05
Sobko, Olha, Gavkalova, Nataliia, Kurbatska, Larysa, Boichyk, Vitalii, Krysovatyy, Ihor. 2024. “Green Entrepreneurship Strategies: Integrating Eco-Friendly Energy Technologies with the Digital Economy”. Grassroots Journal of Natural Resources, 7 no.3: s92-s114. https://doi.org/10.33002/nr2581.6853.0703ukr05
Sobko, Olha, Nataliia Gavkalova, Larysa Kurbatska, Vitalii Boichyk and Ihor Krysovatyy. 2024. “Green Entrepreneurship Strategies: Integrating Eco-Friendly Energy Technologies with the Digital Economy”. Grassroots Journal of Natural Resources, 7 (3): s92-s114. https://doi.org/10.33002/nr2581.6853.0703ukr05
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